I work with values-driven technology, consumer goods and professional services businesses. I work with you to determine what current and potential customers are easiest to serve, have the most value delivered to them and generate the greatest margin.
Using Lean Startup principals I help solve the following problems -
- Give structured process to find traction with actual customers that can be served sustainably
- Take existing products into a new market
- For venture capital companies: vet if a potential investment has traction with its intended customers
Engagements are designed to fit a client’s needs. However, typically done in three stages –
Producing a business model establishing your customer segments and cost structure.
- A dynamic Business Model allowing you to see the cost to serve each of your customer segments.
- 6-10 Interviews with actual customers
- 2-3 Customer Profiles with proven demographic and buying decision information. You know what problem you solve, what value you provide and why your customers buy.
- If applicable, A/B Testing of features and benefits to test what combination produces the best response.
I provide a route to generating greater profit within a shorter time. You come out knowing what problem you solve, why your customers buy from you and who you serve most cost-effectively.
My fees are a blend of monthly retainer and deliverable. Feel free to call me at 1.778.288.0488 today and we can discuss your business, vision and how we can best work together.