Thinking Through a New B2B Product or Service

I’m working with a client right now re-shaping their B2B products and services.  I thought I’d share the questions we’re using to help us think through how the new offering will be priced, marketed and sold. The is helping us identify the assumptions we’re making so we can test those with potential customers. Follow the [...]

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The Radically Simple Sales Goal

What do waffle irons, board shorts and hip-hop mixtapes have in common? Radically simple sales goals. Having huge ambition and a grand vision for your company is great. But when you’re first starting what will make you successful is a radically small goal. I love working with entrepreneurs. Their passion, energy and sheer audacity in [...]

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Welcome!

Hello, my name is Aaron Vidas and I am a Business Development Advisor for values-driven businesses. I give my clients a structured process to help them find their most profitable customers. My passion is creating and growing businesses that do well and do good for their communities. I work with values-driven businesses in Vancouver, Toronto [...]

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Businesses Solve Problems, That’s it.

Keep it simple, businesses solve problems. I’ve had the privilege of working for and interacting with everything from billion dollar companies to start-ups. What’s always shocked me is how complex we make the reasoning behind why businesses exist. Yes, everyone from two guys in a garage to multi-national corporations face a myriad of challenges in [...]

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My Interview with Joel Solomon

A couple of months ago I was able to sit down with Joel Solomon, Chairman of Renewal2, Entrepreneur-in-Residence at RSF Financial and Community Investment Advisor of Vancity. We talked values-aligned entrepreneurship, a terrifying organic peanut butter buying experience and the future of capitalism. Leave a comment below to suggest entrepreneurs to interview and questions to [...]

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